Moving Forward

Client

Auren Mobility

FIELD

Automotive

Services

Creative Direction, Brand Identity, Motion Design

a woman wearing a black jacket and a black scarf

Overview

Auren Mobility develops sustainable transportation solutions for urban environments. The visual identity explored the relationship between movement, technology, and simplicity, resulting in a system that felt contemporary without relying on familiar automotive clichés.

A young woman wearing sunglasses and a dark jacket.

A young woman wearing sunglasses and a dark jacket.

A young woman wearing sunglasses and a dark jacket.

A young woman wearing sunglasses and a dark jacket.

A young woman wearing sunglasses and a dark jacket.

A young woman wearing sunglasses and a dark jacket.

A young woman wearing sunglasses and a dark jacket.

A young woman wearing sunglasses and a dark jacket.

Result

The visual identity introduced a recognizable design language that reflects the company's forward-looking vision. With a unified brand system across digital and marketing materials, Auren Mobility is better positioned to support future launches and international expansion.

Credits

Creative Direction — Allia Berfe
Identity Design — Allia Berfe
Motion Design — Kai Mercer
3D Visualization — Atlas Studio

a man standing in front of a counter in a restaurant

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