The Guest Experience
Client
Serein Hospitality
FIELD
Hospitality
Services
Brand Identity, Web Design, Art Direction
Overview
Serein Hospitality manages a collection of boutique accommodations inspired by local culture and thoughtful design. The identity system was developed to communicate warmth, refinement, and a sense of place across both physical and digital experiences.
Result
The project created a cohesive brand experience that extends from the first online interaction to the guest's arrival. The visual system brings consistency across every property while allowing each destination to maintain its own unique atmosphere and identity.
Credits
Creative Direction — Allia Berfe
Brand Identity — Allia Berfe
Photography — Maison Collective
Copywriting — Theo Mercer
